Fine linens take time to produce and cost more to make. For countries that focus on mass production, bed linen prices are lower because often fibre or quality may be different, shortcuts may be taken and focus is usually on quantity rather than quality.

Egyptian cotton is the most expensive cotton in the world. It is impossible for a set of authentic Egyptian cotton product to be sold at a price lower than $100 unless it is either fake or inferior Egyptian cotton used. Unfortunately, there are quite a few sellers selling this type of product. We strongly suggest customers to purchase from reputable companies who supply proof of authenticity and quality.

The use of high grade Egyptian cotton made of long fibres, translates to a far superior feel. Long Egyptian cotton fibres also last many more years, being far less susceptible to fibre breakage or breakdown that easily occurs in short-fibre or multiple-ply sheets.

When you buy from The White Shop, you are buying authentic Egyptian Cotton sheets. What this means for you is that your investment is a good one. All of our sheets come with an authenticity seal from the Egyptian Government and for your peace of mind our supplier has certification that no nasty chemicals are used.

So if you’re looking to update your bedroom in cool, classy white or neutral tones, The White Shop offers ‘fool-proof’ decorating because you can never go wrong with white. Alternatively, perhaps you’re looking to bring the luxury of a ‘hotel experience’ to your home, well you can create it simply and easily with our beautiful products.

At the end of the day, not many people have the chance to experience authentic Egyptian cotton linen as retailers have generally scared people off with their high prices, while making a huge profit.

The White Shop however, thinks you deserve the best!

Important: Click here to read our FAQ and The Truth About Egyptian Cotton which will answer any further questions you may have.